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SheIs Sports Network’s Closes Seed Round, Pamela Armstrong Joins Board of Directors

Toronto, May 10, 2024 – SheIs Sports Network is pleased to announce the appointment of veteran sports and finance expert Pamela Armstrong to its board of directors. Ms. Armstrong brings a wealth of experience and expertise, as well as a new direct investment that closes the company’s seed round.

She is currently Principal of KG Equities, an international securities lending firm and the founder of Go Mary GO Capital, a venture capital brand that invests in women’s sports and women founders. In addition to her professional achievements, Ms. Armstrong is a former competitive hockey player and columnist. She is a passionate women’s sports fan and investor.

Ms. Armstrong is a valuable addition to the board of SheIs. She strongly advocates for gender equity, equality, and women's sports and is deeply committed to supporting and empowering women athletes and entrepreneurs. 

We are thrilled to welcome Pamela to our Board of Directors," said founder Brenda Andress. “The combination of her roots in women’s sports and her long experience in finance and venture capital is tailor-made to help SheIs achieve its ambitious goals.”

Ms. Armstrong said, “I am passionate about supporting women’s sports, an incredibly fast-growing and exciting space whose time has come. I believe that SheIs is the perfect platform to monetize the 96% of women’s sports content that has unrepresented, and to finally meet the expectations of millions of enthusiastic fans who have been waiting impatiently for this opportunity.”

In addition to this appointment, Ms. Armstrong has directly invested in SheIS Sports Network, enabling the founding team to push ahead on its technology and operations, driving toward the public launch of the SheIS Sports mobile app, which is focused on women's sports. It is poised to take the sports app space by storm.

For more information about SheIS Sorts Network visit

Contact Information:

Brenda Andress


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